American Airlines has announced new premium onboard enhancements for its passengers, including a reimagined amenity kit series as well as new bedding and menu items.
The airline has worked with several boutique and well-known brands to create a programme that the carrier says will evolve throughout the years and feature rotating kit designs and high-quality skincare products, in addition to the new bedding.
“We thoughtfully curate each element of the onboard experience so every customer can look forward to the time they spend in flight,” said Kim Cisek, American’s Vice President of Customer Experience.
“Part of the magic of travel is connecting our customers to the people and experiences that matter most to them. We’re taking that concept to the skies by introducing a new, dynamic onboard programme that’s inspired by feedback from our customers and team members.”
The new items will be offered on more than 300 international and transcontinental flights beginning from Memorial Day weekend in Flagship® First Class, Flagship® Business Class and Premium Economy cabins.
The airline’s primary amenity kit are offered for customers flying in premium cabins and include items such as a toothbrush, dental kit, eye mask and earplugs, in addition to new and evolving skincare products and offerings. American says it will cycle new brands and products within the kits for customers in all premium cabins.
The carrier has collaborated with beauty retailer Thirteen Lune to curate the skincare offerings, offering beauty brands such as Thirteen Lune’s tailored collection with wide ranging representation of diverse founders and voices such as Joanna Vargas and Relevant.
American Airlines’ new menus have inspiration from the carrier’s destinations worldwide. New summer routes such as Nice, France; Naples, Italy; and Copenhagen, Denmark, will feature delicious dishes such as macadamia crusted sea bass with citrus cream sauce, quinoa, toasted orzo and haricots verts, pan roasted chicken, tortellini pasta and others.
New pre-order options will also continue to roll out this spring for business class on flights from the U.S. to international destinations.
On flights from Europe in business class, passengers can choose menu items like chili marinated chicken with mojo verde sauce, sweet potato mash, roasted corn and mini chili or gnocchi duet with plain and beetroot gnocchi, lentil ragout, apple chutney, brown butter, roasted spring onion and sliced green onion.
In domestic first class, new menu items such as shawarma-seasoned grilled chicken, three-cheese sacchetti pasta, chicken enchiladas and a plant-based stuffed red pepper are offered, and new pre-order options include short rib mac and cheese.
In addition to the new amenities, bedding and menus, the airline’s future Boeing 787-9, 777-300 and Airbus A321XLR aircraft will feature a new interior with the Flagship® Suite seat and refreshed seats and amenities across Premium Economy and Main Cabin.
The Flagship Suite seat will have features such as wireless charging, Bluetooth capability, multiple storage spaces, lie-flat seats and direct-aisle access, as well as privacy doors and the ability to relax in a chaise lounge position.
