Fort Worth, Texas – In a landmark agreement, American Airlines has been named the Official and Exclusive Airline and Airline Rewards Program of the Texas Rangers, the current World Series Champions. This multiyear partnership encompasses a comprehensive marketing and sponsorship strategy designed to captivate fans both locally and globally.
Ron DeFeo, American’s Chief Marketing and Communications Officer, hailed the partnership as a “home run” for the airline and baseball enthusiasts alike. “By connecting people and places, we aim to bridge fans with the electrifying atmosphere of baseball and create memorable experiences, particularly for our AAdvantage members. This alliance celebrates unity, fervor, and the essence of the sport,” DeFeo remarked.
The collaboration promises to offer Rangers fans unparalleled access to the game, including unique travel opportunities and exclusive benefits. Perks range from the chance to throw the first pitch, enjoy suite seats, to engaging meet-and-greets with beloved players, thereby elevating the fan experience to new heights.
Further enhancing the partnership, American Airlines will activate its sponsorship through the introduction of an American Airlines-branded First Base Lounge at Globe Life Field, adding a luxurious dimension to watching the game. This initiative builds on American’s ongoing commitment to the Texas Rangers and their shared community endeavors, which have previously supported notable causes such as Make-A-Wish and Stand Up to Cancer.
Jim Cochrane, Executive Vice President and Chief Revenue Officer of the Texas Rangers, commended American for its steadfast partnership with the Texas Rangers Baseball Foundation since 2022. “This expanded agreement solidifies American’s role as our Official and Exclusive Airline and Airline Rewards Program, paving the way for more fan-centric projects and exclusive experiences for AAdvantage members,” Cochrane stated.
As Dallas-Fort Worth’s premier carrier and Texas’s largest airline, American Airlines plays a pivotal role in connecting fans to over 230 destinations from its hub at Dallas Fort Worth International Airport (DFW), including all major cities where the Rangers compete.
