American Airlines’ revised New Distribution Capability (NDC) strategy is looking a lot like that of its rival, United. But it could take a while for AA’s new, lighter-touch approach toward travel agencies to win back share.
In the meantime, opinion varies on whether American’s abandonment of its punitive approach to NDC transformation will slow adoption of the digital retailing technology.
Cory Garner, a former NDC strategist at American who now runs the Garner consulting firm, thinks it…
