British Airways downgrades thousands of frequent flyer members

THE NEWS: British Airways has switched its tier‑point scheme to a spend‑based model, awarding one tier point per £1 spent, and now requires a minimum annual spend of £7,500 for Silver status and £20,000 for Gold status.

DETAILS:

WHY IT MATTERS: The shift raises the cost of retaining elite status, potentially prompting frequent flyers to increase their spend or abandon the program, which could impact BA’s loyalty revenue.

FAQ

What is the new method for earning tier points?
The airline now awards tier points based on cash spend, giving one point for each £1 spent, replacing the previous mileage‑based accrual system.

How much must a member spend annually to keep Silver status?
Silver status now requires a minimum annual spend of £7,500 with the airline under the revised points scheme.

How much must a member spend annually to keep Gold status?
Gold status now demands at least £20,000 in annual spend with the airline under the new spend‑based tier‑point system.

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