British Airways only returned to Belgrade last winter season, following a thirteen-year hiatus. At the time, the airline said, “We have taken one of the best slots at Heathrow for this flight, catering for both point-to-point passengers but also transfer passengers, particularly the East Coast of the United States, Canada, and Australia. We offer seamless connectivity to these regions, especially New York and Miami, which are very popular out of Belgrade”. British Airways currently maintains three weekly services to the Serbian capital with its A320-family fleet. It faces direct competition from Air Serbia, as well as indirect competition from Wizz Air, which runs flights out of London Luton.
Both Air Serbia and Wizz Air have responded to British Airways’ arrival on the Serbian market. This summer, the Serbian flag carrier is maintaining nine weekly flights to Heathrow for the entirety of the summer season, whereas last year it introduced its eighth and ninth weekly rotation in May. Wizz Air is operating daily flights between the two capitals, up from six weekly last summer season. Both carriers have also reduced their fares on the two respective routes since British Airways launched operations to Belgrade. During the first quarter of this year, a total of 51.508 passengers flew between Belgrade and London Heathrow and Luton airports, up 31.8% on the same period in 2023.
