As you are reading this, Michael Freedman is 43,000 ft above you with a difficult decision to make. Reclining in his business class seat, he needs to choose which wine to pair with the Herefordshire beef fillet he is having for lunch.
The 44-year-old investor is spending almost every spare moment in an aeroplane for the next two months.
He is on a mission to accrue enough points to unlock a British Airways gold card for life before the airline drastically changes its loyalty programme scheme…














