Sun-air of Scandinavia (often abbreviated to Sun-air) first struck a deal with the British flag carrier in August 1996. As part of this, Sun-air would use the BA brand, meaning a British Airways livery, using their logo, and crew uniforms. In return, Sun-air would pay British airways a certain percentage of their revenue. The reason they would do this is mostly to have a strategic partnership with BA, they can codeshare routes and have the backing of the airline should they come to any trouble. Equally, because they are now under the BA brand, they don’t necessarily have to build up a reputation as being a good airline, as this belongs to BA, and so have higher numbers of passenger traffic.
Approach Tours Takes Its All-Inclusive Model to the Water with New Cruise Portfolio
Leading senior Canadian travel operator Approach Tours has unveiled its new cruise portfolio, marking its expansion into ocean expedition and...
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