US House lawmakers probe Delta Air Lines on use of AI in ticket pricing
U.S. House lawmakers have initiated a probe into Delta Air Lines regarding its utilization of Artificial Intelligence (AI) in setting ticket prices. House Democratic Leader Hakeem Jeffries and House Judiciary Committee Ranking Member Jerrold Nadler sent a letter to Delta CEO Ed Bastian on Monday, expressing significant concerns.
The lawmakers’ primary worry is that AI pricing tools employed by Delta could result in discriminatory or predatory pricing practices. They specifically highlighted the potential for AI models to raise prices for passengers needing last-minute flights due to emergencies, such as funerals or medical emergencies.
The letter requested detailed information from Delta regarding its AI pricing models and how the airline uses consumer data in these processes. This inquiry is part of a broader increase in scrutiny of the airline industry’s practices by various regulators and lawmakers, including the Department of Transportation and state attorneys general. The probe aims to ensure fair pricing and prevent algorithmic biases that could disproportionately affect consumers in vulnerable situations.
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