How Emirates plans to reinvent the economy seat

Having launched what is considered one of the world’s best premium economy offerings, Emirates now hopes to reinvent the economy seat.

The airline has already developed a prototype of the new economy seat, which president Sir Tim Clark describes as a “game-changer”, and has been doing the rounds of the seat manufacturers to bring it to life through a co-creation partnership.

But the task is proving to be quite a challenge for the industry veteran, who is credited with…