Summary
- Avios-only flights had a lot of demand immediately after they were launched by British Airways.
- Avios wants to go beyond aviation, having introduced many non-aviation partners to earn points.
- Avios and IAG Loyalty are currently in growth mode, planning to add more partnerships for its customers.
It would be hard to find a more far-reaching loyalty program than the one offered by IAG Loyalty, the subsidiary loyalty company of the International Airlines Group…
