The loyalty business of the airline group IAG has become one of the fastest growing in the world as younger consumers and eager travellers look to pick up points from spending.
IAG Loyalty’s programmes, through which users accrue Avios points when they fly with airlines including British Airways and Iberia, grew 38 per cent in value between 2020 and 2023 to just over $7 billion, according to research by On Point Loyalty.
That compares with 10 per cent growth for the US carrier Delta Air…
