International Airlines Group has awarded the Aer Lingus account to Uncommon, which also handles one of the multinational holding company’s flagship brands, British Airways. Despite the connection, there was a competitive pitch for the brand.
Uncommon will work across Aer Lingus’ entire experience and global marketing communications, building on the long term brand positioning, “You’re Very Welcome.” A new campaign is expected fairly soon, which will aim to “connect with…
