The Media Forum Summit in Sydney on Thursday offered a timely exploration of the rapidly evolving world of video and screen-based content. Focused on how to enhance viewer engagement and maximise the potential of television as a device, the panel discussion titled How Do You Increase Attention and Reach by Maximising the Potential of the TV as a Device? featured a lineup of influential voices from the industry. Moderated by Jason Tonelli, CEO of Zenith, the panel…
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