JetBlue Adds New Luxury Cruise Lines via Paisly
JetBlue has expanded its cruise offerings available through Paisly, the airline’s travel booking platform. This enhancement allows customers to book JetBlue flights in conjunction with itineraries from three new luxury cruise lines.
Paisly, which launched in 2023, was designed to provide travelers with convenient booking options for flights and other travel components. Initially, the platform offered hotels and rental cars. It later broadened its scope to include cruises from partners such as Royal Caribbean International, Celebrity Cruises, Norwegian Cruise Line, and Virgin Voyages.
The latest additions to Paisly’s cruise portfolio are Seabourn, Emerald Cruises, and Scenic Luxury Cruises & Tours. These new partners specialize in ultra-luxury expeditions and river cruises, offering a more premium selection to travelers. Seabourn’s itineraries are currently available for booking, enabling customers to bundle their air travel with their cruise reservations directly through the platform. Emerald Cruises and Scenic Luxury Cruises & Tours are scheduled to be integrated into Paisly in the coming weeks.
This expansion aims to streamline the travel planning process for customers, providing more comprehensive options and potential savings when booking flights and cruises together. For JetBlue, the initiative supports its objective to increase customer loyalty and engagement by offering an expanded range of premium travel choices.
Key Points
* Paisly launched in 2023.
* Three new luxury cruise lines have been added to the platform.
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