JetBlue has changes in the works for its extra-legroom product in economy.
The first change involves merchandising. Beginning in mid-November, the carrier will make its Even More Space seats prominent in the booking path, offering them directly when customers make flight queries. Currently, flyers only get the opportunity to upgrade to Even More Space during the seat-assignment process.
That move will be a prelude to JetBlue shortening the product’s name to EvenMore as it creates an…
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