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Press Release: JetBlue to introduce new amenities, menu and IFE options

by Robert Van Pash (Editor)
March 7, 2024
in Jetblue Airlines
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Press Release hub banner blue with title in red white and blueIt’s a new season with more reasons to love the JetBlue onboard experience. This spring, JetBlue is introducing new amenity partners, menu changes, entertainment options and more to help travelers engage their senses before arriving at their destinations. Whether you are seeking adventure or catching up on work (or sleep) on the way, keep reading to learn more about what you can expect on your next JetBlue journey this spring.

As New York’s Hometown Airline®, JetBlue is bringing the best of NYC to the skies once again with a new roster of Mint amenity partners. Tucked into a stylish and reusable foldable backpack (transatlantic: launching 3/13/24) and a snapping, collectible pouch (domestic: launching 4/1/24) designed by Caraa, the new amenity kits contain popular wellness products from New York-based brands Dr. Dennis Gross and Plus Ultra. These new brands will join customer favorite sleep amenities from Tuft & Needle. Created in partnership with Buzz, the amenity kits continue to elevate JetBlue’s premium Mint experience while maintaining focus on sustainability with their intentional design for reuse.

Caraa is a New York City-based sport bag and accessory company that reimagines bags for modern life, mixing high function with beautifully fashioned materials to create the next-gen luxury bag for the modern traveler. On transatlantic routes, Mint customers will find their charcoal-colored Caraa sport mesh pouch unfolds into a mint-colored, functional backpack ideal for use as a travel day pack, hotel gym bag or beach tote. On domestic routes, Mint customers will discover a snappable pouch that holds all travel essentials—and with four colorways (sage, clay, sand, gunmetal), customers can collect them all to mix and match with their own style, mood and travel accessories.

The Caraa mesh tote is green and showing in its various stages on a blue background.

With products from Dr. Dennis Gross, customers can focus on skincare in the skies through the brand’s emphasis on cruelty-free and safe-for-skin products. Mint customers can expect an array of Dr. Dennis Gross’ ultra-rich Hyaluronic Marine products, including the Hyaluronic Marine Oil-Free Moisture Cushion and Hydrate + Smooth Hand Treatment, their best-selling Ultra Gentle Daily Peel treatments, and the popular Moisture-Lock Lip Balm. There is something for every skin type to rejoice in during the journey.

Dr. Dennis Gross products next to a green JetBlue Mint amenity kit

Want to keep minty fresh onboard? Meet Plus Ultra—an eco-conscious company creating high-quality personal care essentials and accessories that protect and celebrate your smile. Mint customers will receive a sculpted Moso bamboo toothbrush—a renewable resource that is both durable and inherent with anti-bacterial qualities that protect from germs and mold. Paired with Plus Ultra’s Mint gel toothpaste or mouthwash, these products are meant to leave your mouth feeling fresh and protected the rest of your day.

Plus Ultra items are floating in the air along with the JetBlue Mint amenity kit

In addition to new amenities, tune in to a new menu from NYC-based restaurant Legacy Records, which is one of three rotating restaurant partners from Delicious Hospitality Group (DHG), in Mint. With the best hits of seasonal flavors, customers can delight in coconut yogurt with maple-pecan, ginger granola or a warm rosemary honey biscuit by The Hungry Gnome* to set their palate for breakfast. For lunch or dinner, customers can savor aromatic flavors found in lamb shoulder with roasted carrots, harissa and citrus breadcrumbs, or keep indulge in orzo served with roasted tomatoes, marinated feta and arugula.

For all of JetBlue’s available Mint dining menus across its network, visit our Inflight Menus page.

Rotation

A Blue Debut for Core Menus

Another NYC and customer favorite, DIG, is bringing new farm to tray-table dishes to JetBlue’s transatlantic Core experience. Customers can sit back, relax and order from an elevated selection of dishes, right from the comfort of their seatback screen. For lunch and dinner flights, customers can find a spice-infused choice of marinated jerk chicken with coconut rice and pickled habanada peppers and enjoy sides like shredded beet and carrot salad with candied sunflower seeds or a kale, parsley and quinoa salad with demi-sec tomatoes. For early morning flights, customers can fuel-up before touching down with dishes like the herb and cheese frittata with kale, potato and rosemary olive oil or vegan French toast with dried cherry jam.

For more information on JetBlue’s current inflight food and beverage offerings, visit our Inflight Experience page.

More to Stream All Spring

To celebrate JetBlue’s upcoming seasonal service to Dublin, the airline is bringing a new category to seatback screens to feature the ‘Luck of the Irish’ during the month of March. Catch popular titles such as Brooklyn, Belfast and The Quiet Girl, along with musical titles, such as Once and Sing Street, and many more. For customers who want to learn more about the vast culture of Dublin, check out JetBlue’s exclusive inflight audio playlist from Autio that transports customers to Dublin with expertly narrated stories about the region and across all of Ireland.

JetBlue is also releasing an ‘Awards Season’ collection of major award-winning and nominated films this March. Whether you’re reveling in box office sensations like Barbie and Oppenheimer or getting lost in the artful storytelling in Past Lives or The Holdovers, JetBlue’s inflight entertainment selection has titles for every movie lover. Other exciting ‘Awards Season’ titles include, Anatomy of a Fall, Priscilla, Spider-Man: Across the Spider-Verse and many more.

Customers can look forward to more exciting inflight entertainment updates in the near future.

All images credited to JetBlue

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