Survival Strategies: What Hawaiian Airlines Can Learn

As Hawaiian Airlines navigates its future, including the possibility of a merger with Alaska Airlines about which awaits word from the U.S. Justice Department, there are critical lessons to be learned. Those come from among other places, the recent unsuccessful merger attempt of JetBlue and Spirit Airlines.

Hawaiian faces significant challenges.

Spirit Airlines, about three times larger than Hawaiian by some measures, continues to grapple with a myriad of issues following their own failed…