G-Dragon models Korean Air First Class pajamas at airport.

K-pop icon G-Dragon recently showcased Korean Air’s brand-new First Class pajamas at Incheon International Airport, signaling a significant enhancement in the airline’s premium cabin experience. This strategic move, officially rolled out starting August 28, 2025, underscores Korean Air’s commitment to elevating luxury travel and solidifying its position within the competitive global airline market. The high-profile celebrity endorsement immediately puts a spotlight on these exclusive new amenities.

Designed for ultimate comfort during long-haul flights, the new First Class pajamas are crafted from 100% high-quality cotton, ensuring breathability and a soft touch for discerning travelers. The design, spearheaded by Giancarlo Ferré, founder of the renowned Italian fashion house Ferré Milano, exudes sophisticated simplicity. Presented in a sleek navy blue, the pajamas feature Korean Air’s logo alongside its Korean name embroidered subtly on the left chest, reinforcing brand identity. They are available in two convenient sizes, M/L and L/XL, catering to a broad range of passengers and ensuring a comfortable fit. These luxurious sleepwear items are exclusively provided to First Class passengers aboard Korean Air’s flagship A380 and Boeing 747 aircraft.

Beyond the luxurious sleepwear, Korean Air is further enriching its First Class offering with a new amenities kit. Collaborating with the esteemed British luxury fragrance brand Miller Harris, the kit features a collection of premium toiletries in the brand’s popular "Tea Tonique" scent. Passengers will find a carefully curated selection including body wash, body lotion, shampoo, conditioner, and soap, all designed to provide a refreshing and indulgent experience at 30,000 feet. This comprehensive upgrade, introduced concurrently with the pajamas, demonstrates a holistic approach to enhancing the First Class journey.

From a travel industry perspective, these enhancements are a clear investment in customer satisfaction and brand perception in the ultra-luxury segment. The celebrity endorsement by G-Dragon, a global style icon, provides invaluable marketing reach, particularly appealing to younger, affluent travelers and K-pop enthusiasts worldwide. By partnering with high-end designers and brands like Giancarlo Ferré and Miller Harris, Korean Air is strategically positioning itself against top-tier global carriers, offering a truly differentiated and elevated inflight experience. This move is part of a broader strategy that also includes plans for new crew uniforms in 2026, collectively aiming to redefine the airline’s luxury service standards.

Key Points

• Pajamas Introduction Date: August 28, 2025
• Pajama Designer: Giancarlo Ferré (founder of Ferré Milano)
• Pajama Material: 100% cotton
• Pajama Color: Navy blue
• Pajama Sizes: M/L, L/XL
• Aircraft for Pajamas: First Class on A380 and Boeing 747
• New Amenities Kit Brand: Miller Harris (British luxury fragrance brand)
• Amenities Kit Scent: "Tea Tonique"
• Amenities Kit Contents: Body wash, body lotion, shampoo, conditioner, soap
• Crew Uniform Change Planned: 2026

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