Korean Air has rebranded for first time since the ’80s

Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline’s first brand refresh since 1984.

The airline rebrand comes in the wake of its merger with Asiana and was guided by the brand’s ‘Excellence in Flight’ ethos. It focused on creating a high-end experience: improving Business and First-Class offerings as well as creating a passenger experience inspired by the hospitality sector.

The previous identity was focused around the…