Korean Air unveils elegant new brand identity in collaboration with Lippincott

Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airline’s transformation from a national carrier to a premium global airline.

With a newly elevated visual identity, the redesign aims to reflect Korean Air’s commitment to excellence in flight while enhancing its presence on the international stage. At the heart of it is a reimagined…