Korean Air‘s sweeping brand update is about more than just about aesthetics – it also reflects the airline’s shift to a more global mindset, enabled by the expansion that will occur after it absorbs Asiana Airlines.
The new branding, which involves significant changes to its logos and aircraft livery, is the most visible aspect of a broader revision of the airline’s corporate identity. This has been prompted by Korean Air‘s acquisition of Asiana, which was finalised in Dec-2024 after a…
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