Qatar Airways debuts ‘Sama,’ an AI-powered digital human cabin crew member, as part of its digital engagement strategy. Designed to interact with travelers on social media, Sama will connect with audiences through the Instagram account @SamaOnTheMove. Through this platform, she will “provide travel insights, behind-the-scenes perspectives on cabin crew operations, and curated experiences from destinations within the airline’s global network.”
Unveiled at ITB Berlin 2024, Sama represents…
