Over the last few decades, the three major Middle Eastern carriers, Emirates, Etihad and Qatar Airways, have used sponsorship of global sports events to build brand awareness and promote their home nations. They have used this marketing channel to great effect, linking their names to arenas, high-profile teams and global events, such as this weekend’s Qatar Airways Grand Prix 2024.
Something special from Qatar Airways
With a global network of more than 170 destinations worldwide,
