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Qatar Airways blends cultural relevance with immersive VR innovation at ATM Dubai 2025

by Robert Van Pash (Editor)
April 30, 2025
in Qatar Airways
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Qatar Airways marked the opening day of Arabian Travel Market (ATM) Dubai 2025 with a standout showcase that captured the spotlight at the event.
The airline’s experience stand centred around cultural resonance, immersive innovation, and the evolving needs of today’s Arab traveller, reinforcing Qatar Airways’ leadership in reshaping the future of digital travel in the region and beyond.
At the heart of the experience was Sama, the world’s first AI digital human cabin crew – now equipped to…

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