Burson Group has signed on to provide as-needed US communications support to Gulf Hill & Knowlton on behalf of its client Riyadh Air, which is owned by Saudi Arabia’s Public Investment Fund.
Crown prince Mohammad bin Salman announced the creation of Riyadh Air in March 2023. It will be Saudi Arabia’s second national carrier after its flagship Saudia Air.
The new airline is part of the crown prince’s Vision 2030 transformation scheme. It aims to take on the region’s…































