As it prepares for its operational launch, expected in mid-2025, new Saudi carrier Riyadh Air keeps disclosing aspects of its brand identity and the travel experience it intends to offer its customers.
On the latest occasion, it was the uniforms for Riyadh Air’s cabin crew and other customer-facing staff, which are the work of Saudi designer Mohammed Ashi and his Paris-based fashion studio Ashi Studio.
Out of dozens of different designs created by Ashi Studio specifically for…
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