This year marks the 100th anniversary of composer George Gershwin’s famous masterpiece, “Rhapsody in Blue”, which has also served as United Airlines’
beloved theme song. Originally part of a marketing campaign, the song can still be found in various places, identifying the airline’s strategic placement of this iconic musical composition. United initially secured the rights to the famous composition in the 1980s for a whopping annual fee of…
Stay Ahead with Travel Trade Today — AI News That Matters
Get curated travel AI insights — choose the newsletters that matter to you.





























