Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media. It’s not the only new media network, of course. News of Costco’s new yet unnamed ad network, which is now reportedly in beta tests, trickled out last week. And a few weeks prior, JP Morgan Chase added its own offering to the mix, Chase Media Solutions, making it clear that marketers need to add Financial Media Networks (FMNs) to the growing list of ad networks to watch.
