Southwest Hawaii Strategy Power Play: Marketing From United Airlines

Southwest plans to address its system-wide operational hurdles, strengthen customer loyalty in Hawaii, and attract new travelers to remain highly competitive in the islands. To this end, they’ve lured United Airlines marketing guru Aileen Furlong to the Southwest team. Starting in January, she’ll be Southwest’s new Vice President of Sales.

Furlong brings over two decades of solid experience at United Airlines, including leadership roles in three areas pivotal to Southwest in…