Summary
- United Airlines has undergone several logo changes since its inception in 1931.
- The iconic Saul Bass-designed tulip logo was introduced in 1974.
- Post-merger with Continental Airlines in 2010, United Airlines adopted a new logo influenced by Continental’s globe design.
The logo is an important part of the brand identity of any company. Airlines are no exception, with the prominent logo and livery visuals branding the aircraft as much as anything else. Like most long-serving airlines, United Airlines has seen a variety of logos and brand designs over its history. Since the mid-1970s, there has been much more brand and logo consistency.
United logos in the early days
United Airlines started service in 1931, with early services largely linked to airmail routes and contracts. Its first logos used were a series of simple rectangular designs with the airline name in a blue and white…
