The news: United Airlines is displaying personalized ads on seatback screens to increase its out-of-home and digital ad presence and boost revenues, per The Wall Street Journal.
- United will begin tailoring pre-roll ads on in-flight entertainment using its trove of customer data—including where the passenger lives, whether they are sitting in economy or first class, and more.
- The airline will also begin showing ads in its app (which is used to book and board flights) to users who opt in to…
