Follow the rolling ball.
In a maneuver to draw the attention of distracted passengers, United Airlines has taken a creative approach to ensure everyone remains focused during its in-flight safety video.
The airline released a 4½-minute Rube Goldberg-inspired clip that features a blue ball on a rolling track that soars through a plane.
The ball takes a long journey through the cabin to pinpoint crew members explaining various safety elements like fastening seatbelts and locating emergency exits, all accompanied by a jaunty instrumental soundtrack.
Admittedly, “people start to tune out” during pre-flight safety demonstrations, Meg Mitchell, the creative director at United, told NPR.
“And so we wanted something that felt like you could watch over and over and over again and still want to pay attention to … The safest safety video is one that people will want to watch…
