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United Airlines Slogan Lands Poorly With European IP Office

by Robert Van Pash (Editor)
March 12, 2024
in United Airlines
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By Tabitha Burbidge

March 11, 2024, 4:34 PM GMT

The intellectual property office of the European Union has thrown out an attempt by United Airlines to register a trademark for its slogan “Good Leads The Way,” after an appellate panel…

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