United Airlines has saved customers more than $2 billion since becoming the first legacy airline to permanently eliminate change fees more than three years ago, and today released a series of new commercials starring actor Kyle Chandler that will air this Sunday and promote the benefits of the policy change.
In the ads, Chandler speaks directly to football fans in five different markets and encourages them to believe in their team and book a United flight to next year’s game in New Orleans without worrying about change fees.
The campaign – “Believing Changes Everything” – is the first time a big game advertiser has created this many different commercials that were written specifically for local markets. The market-specific ads will target Chiefs fans in Kansas City, Browns fans in Cleveland and Texans fans in Houston on broadcast TV and Bears fans in Chicago and Broncos fans in Denver on social media. A general market film will also air on TV in Chicago, Denver, Baltimore,…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
Read moreDetails
