Masan Consumer, Vietjet cooperate to bring Chin-su Pho Story internationally

This collaboration will allow passengers to enjoy the iconic Vietnamese pho on flights across Vietnam and to international destinations.

Chin-su Pho Story, a pho brand developed by Masan Consumer, features flavors based on the traditional recipe of Pho Thin Bo Ho, a renowned 70-year-old pho restaurant in Hanoi.

After the signing ceremony on Dec. 4, Chin-su Pho Story will be available to Vietjet passengers on domestic flights as well as on international routes to Australia, India, China,…