Vietjet, Masan Consumer join hands to bring CHIN-SU Pho Story to flights

Vietnamese budget air carrier Vietjet and consumer goods company Masan Consumer have entered into a strategic cooperation deal to introduce Masan Consumer’s CHIN-SUPhoStory, an instant noodle product, to the former’s domestic and international flights as part of an initiative to promote local culture to the world.

CHIN-SU PhoStory’s broth flavor is made using the traditional recipe of the 70-year-old Pho Thin Bo Ho restaurant.

Combining traditional style and…