Ryanair CEO Michael O’Leary is better known for trashing his budget airline’s competition than imitating it. His latest brainchild, though, could leave O’Leary eating his words.
Ryanair announced on Monday that it was launching its own “Prime” subscription service for frequent fliers, drawing inspiration from Amazon’s namesake premium membership model.
Frequent flyers—defined as those taking more than 12 trips a year with Ryanair—will benefit from free reserved seats,…
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