Wizz Air, a budget airline that operates across Europe, is introducing a new fare class named “Wizz Go Plus.” This new offering is specifically tailored to appeal to business travellers by providing a more comprehensive and “bundled” travel experience.
The “Wizz Go Plus” fare includes several key features designed to enhance convenience for corporate customers. Passengers who choose this class will receive priority boarding, a checked bag, a carry-on bag, and the option to select their seat.
This strategic initiative by Wizz Air aligns with a broader trend in the low-cost airline industry, where carriers are increasingly aiming to expand their customer base beyond leisure travellers. The move follows similar steps by competitors, such as Ryanair, which previously introduced its “Business Plus” fare, indicating a growing focus on attracting corporate clientele within the budget airline sector.
According to Owain Jones, Chief Corporate Officer at Wizz Air, the introduction of “Wizz Go Plus” reinforces the airline’s dedication to offering a wider range of choices to its passengers and ensuring convenient travel options for all. The new class is intended to meet the specific requirements of business travellers who are seeking a more inclusive package from a budget carrier.
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