2004: Depth of Industry Transformation Sets In

BTN Weekend is back after a holiday hiatus. Picking up in 2004, we are just half way through our journey, but we’re not stopping until we time travel through each year of BTN’s archive. We at BTN hope your present-day 2024 was a great success, and we’re ready for more transformation in 2025. But for now let’s look back…

By 2004, the one-two punch of the internet and low cost carriers has turned the industry upside down. Aside from any challenges (and opportunities) the World Wide Web presented, however, airlines had their own struggles that seemed entirely separate from business travel program operations and were predicated on their own organizational inefficiencies, financial turmoil still extending from the 2001 terrorist attacks in…