2011: Travel Buyers Grapple with Mobile Booking

All signs are pointing upwards for business travel in 2011. The National Business Travel Association changed its name to its current moniker the Global Business Travel Association in February of that year. It also projected during its annual convention that business travel volumes would surpass $1 trillion globally for the first time ever. 

Airlines were investing heavily in joint venture partnerships, both transatlantic and, now, transpacific, vying for hegemony over increasingly active east-west routes, as tech…