How would an AI-powered journey really look and feel?
THE NEWS:
Amadeus’ recent study finds that 40 per cent of travellers are open to AI booking travel for them, a similar share welcome AI ideas on where to go, and more than half want AI recommendations on where to eat once they arrive.
DETAILS:
WHY IT MATTERS:
The growing traveller appetite for AI‑enabled planning signals airlines must move beyond automation‑only projects and leverage AI to reshape the entire passenger journey, from booking through in‑flight services, to stay competitive and meet emerging consumer expectations.
FAQ
What percentage of travellers are willing to let AI book their travel?
Amadeus reports that 40 per cent of travellers say they are open to AI handling their travel bookings, according to a recent study cited by the company.
How many travellers want AI recommendations for restaurants after arrival?
More than half of surveyed travellers indicated they would like AI‑generated suggestions for where to eat once they reach their destination, as revealed in the Amadeus study.
How are airlines currently using AI, according to Amadeus’ Agentic AI report?
The report shows airlines worldwide are integrating AI into retailing, customer‑service tasks, and back‑office functions such as revenue management, demonstrating strong use cases across multiple operational areas.
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