Anantara Desaru Coast Resort & Villas raises funds to support wildlife conservation

Anantara Desaru Coast Resort & Villas, in collaboration with JungleWalla Adventures and Wildlife Tours, reports success in its Dollar for Deeds initiative, raising funds for worthy causes through the brand’s CSR programme.

With the introduction of Dollar for Deeds at Anantara Desaru Coast last year, guests were given the option to add five ringgit (US$1.10) per night to their bill, with the property matching the donation ringgit for ringgit. From January to October 2024, guests contributed 74,847 ringgit, an amount matched by the hotel, bringing the total donation to 149,694 ringgit.

The funds raised supported Project Rewild Desaru, an ambitious environmental restoration initiative focused on revitalising the terrestrial and marine ecosystems of Desaru Coast. In response to habitat degradation caused by urbanisation, deforestation, and other human activities, the project…