Arunachal Pradesh rolls out new tourism policy and branding initiative

The Government of Arunachal Pradesh officially launched its new tourism policy on April 2, with a vision to position the north-eastern state as a world-class tourism destination while preserving its pristine landscapes, rich tribal culture, and unique biodiversity. The policy also aims to promote sustainable tourism and encourage community empowerment.

Alongside this policy, the state has also revealed a new logo and brand identity – Arunachal: Beyond Myths and Mountains.

Speaking at a press conference in New Delhi, Manjunath R, director of the department of tourism, government of Arunachal Pradesh, said: “The new tourism policy places a significant emphasis on experiential tourism with key areas of focus including farm tourism, spiritual tourism, adventure tourism, eco-tourism, tribal tourism and border tourism. Arunachal Pradesh,…