Ascott is celebrating the sixth anniversary of its loyalty programme, Ascott Star Rewards (ASR), with enhanced features designed to enrich the travel experience for its growing member base.
Tan Bee Leng, chief commercial officer of Ascott, shared that to achieve its goal of over 15 million members by 2028, Ascott is implementing major improvements to its mobile app and website, ensuring seamless integration of ASR into the digital experience.
Ascott’s web bookings have seen double-digit growth over the past three years. Moving forward, ASR will shift from traditional rewards to offering curated experiences and personalised features through its app and website, reflecting the strong growth and loyalty from its expanding member base.
Bookings through the ASR mobile app will soon be streamlined, reducing the number of steps by half. Starting in April, updates will…
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