Skyscanner has published a new report exploring the latest trends in travel – titled Skyscanner Horizons: 2024/5 spending, planning and destination insights, the report unpacks and explores a combination of consumer survey and proprietary search data to provide a unique view of how travellers are thinking about their plans for the next 12 months.
Surveying 19,000 consumers across 16 markets, the report delves into key indicators such as travel propensity, spend, trip type, and the trip planning process, including the top sources of destination inspiration, AI use and views on overtourism. Of the total, there were 6,000 survey respondents from Asia-Pacific, including Australia, India, Japan, Singapore, and South Korea. Skyscanner’s search data further complements these insights by offering details on destination choice, average lead times, average trip length and year-on-year search volume comparisons.
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