![[PRNewswire] Gyeonggi Tourism Organization Partners Traveloka](https://images.traveltrade.today/wp-content/uploads/2026/04/Gyeonggi-Tourism-Org-Partners-Traveloka.jpg)
Beijing’s Niding International Travel Agency (NITA) is banking on sister company QIan Liang Technologies Co. (QLTech) to develop AI and Large Language Model (LLM) applications to expand into inbound travel and beef up its business events segment.
Kang Rui, founder and CEO, said the companies founded in 2012, specialise in personalised outbound travel services for mid- and high-end customers through a reverse-customisation model.
He noted: “Tourism is a long-tail market with a vast audience and addresses users’ fundamental emotional needs. I believe generative AI is best suited for the leisure segment due to low standardisation of products and services and the diverse nature of leisure travel demanding highly customised solutions, making it difficult to standardise offerings.”
AI makes time-Intensive processes such as designing and planning leisure…
