The tech landscape for Meetings & Events
has long been poised for disruption. Several of the “major” tech players have
been tantalizingly close to entering the market but haven’t yet taken the leap.
By major, think Microsoft, Google, Oracle, Amazon, IBM, Apple, Dell,
Salesforce, Adobe, ServiceNow, SAP, etc. 2025 will be the year that we see at least one
finally make the leap.
It all comes down to AI. Adoption of AI is
skyrocketing with more companies investing in it. This includes the household
names in Meetings & Events tech who are adding AI as “bolt-on”
capabilities. While the state of AI is fluid, it’s stable and—more…
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