The integration of branded residences into the hospitality landscape is making waves in the Philippines, bridging the gap for high-end living spaces and providing funding for hotel groups to expand.
C9 Hotelworks managing director Bill Barnett stated that branded residences are now “critical to the growth of global hospitality brands”, highlighting that 65 per cent of Four Seasons’ global project pipeline is mixed-use. He also noted that major chains like Marriott and Accor now have dedicated teams for branded residences.
In the Philippines, Sheraton Mactan Cebu launched Sheraton Residences before the hotel, which helped the developer, Apple One, build the hotel and provided early returns, Barnett told TTG Asia.
Apple One is adopting the same approach for the new JW Marriott Panglao Bohol, where branded residences play a crucial role in internationally branded hotels and support developers in investing…
