British Airways has announced a number of changes to its loyalty programme, the new version of which will go live at the beginning of April.
As of April 1, the British Airways Executive Club will become simply The British Airways Club and will feature a new look and feel.
The British Airways Club will also be giving members new ways to earn Tier Points and progress through the Club’s Tiers, and it will be simplifying the way the airline rewards passenger loyalty.
From April, members will earn Tier Points based on the price of their flight rather than the distance flown – earning 1 Tier Point for every £1 of eligible spend. This comes with recalculated Tier thresholds to reflect the new model.
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