Has the time finally come for New Distribution Capability to be widely adopted? Or is it too late as the industry starts to move toward Offers and Orders? There probably are arguments to be made in the affirmative for each question. For now, we’ll focus on what is NDC.
The International Air Transport Association introduced NDC in 2012. Technically, NDC is a data transmission standard based on extensible markup language, or XML, that’s designed to improve communication between airlines, buyers and everyone in between on the distribution chain.
Non-technically, it’s a way for airlines to control their distribution—and therefore distribution costs—and a way to provide a more “modern retailing experience,” aka a more Amazon-like…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
Read moreDetails
